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全媒体时代下体育赛事危机传播呈现出新的特征,也对体育赛事传播主体提出了新的要求。面对可能发生和已经发生的体育赛事危机,赛事主办方、新闻媒体以及政府应以真诚、平等的姿态积极应对,充分掌握和运用不同传播媒体的优势,掌握足够话语权,引导社会舆论,维护体育赛事形象。
The crisis spread of sports events in the all-media era shows new characteristics and also poses new requirements for the main body of sports events. In the face of possible and occurred crisis of sports events, event organizers, news media and government should actively respond in a sincere and equal attitude. They should fully grasp and use the advantages of different media, acquire sufficient voice, and guide public opinion and maintenance Sporting event image.