论文部分内容阅读
扩张拖累伊莱克斯伊莱克斯作为世界家电业大鳄,其多品牌的经营战略和市场影响力是毋庸置疑的,除中国市场之外在全球每一个角落的扩张几乎都是所向披靡,唯独在中国是一个“怪胎”。1997年伊莱克斯兼并长沙中意电冰箱厂,开始进入中国冰箱市场,产品锁定高端消费群,随后把其在欧美
Expansion drag Electrolux Electrolux as the world’s home appliance industry predators, its multi-brand business strategy and market influence is beyond doubt, in addition to the Chinese market in almost every corner of the world expansion are invincible, only in China is a “geek”. Electrolux merger in 1997 in Changsha Italian refrigerator factory, began to enter the Chinese refrigerator market, the product locks high-end consumer base, then in Europe and the United States