基于4R理论的医药营销

• 作 者: 刘晓红 周文辉
• 机 构: 中南大学商学院,
• 出 处: 企业家天地下半月刊(理论版)
• 发表日期: 2009年02期
• 关键词: 医药营销 药品营销 客户忠诚 医药企业 医药行业 经营过程 组合理论 客户管理 经营行业 促销产品

二十一世纪初,随着中国加入WTO,整个医药行业规范整治力度频度不断加大,特别是我国GSP认证的实行,在行业中引发了大规模的经营改造,原来的国有企业根本就无法适应这一系列的变化,整个药品经营行业面临重新洗牌已成为一种必然趋势。同时随着全球经济一体化,建立在信息技术基础上

At the beginning of the 21st century, with China’s accession to the WTO, the intensity of standardization and rectification throughout the pharmaceutical industry has been constantly increasing. In particular, the implementation of GSP certification in our country has led to large-scale management reform in the industry. The original state-owned enterprises simply could not Adapt to this series of changes, the entire pharmaceutical industry is facing a reshuffle has become an inevitable trend. At the same time with the global economic integration, based on information technology