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企业报的难点,以其客观必然性存在于我们的现实之中。我们却能通过对难点的正确认识,找到解决难点的途径。企业报具有报纸的属性,又具有企业文化的属性。正是因为有了这种存在,我们才能更深地体味出这样几对关系:一方面是企业报作用的主宰——企业最高层,一方面是作用的对象——广大员工。最高层对报纸的要求重在其意志的传播,员工则希冀着报纸给予更多有关或有用的信息;报纸作为传媒物、信息的载体,有其自身存在与发展的客观规律,而企业文化则表现出很强的从众趋势,在适当范围内的开展,没有到非必须严格遵循某种规律的地步。从企业报本身来看,
Difficulties in business newspaper, with its objective necessity exists in our reality. However, we can find a solution to the difficulties through the correct understanding of the difficulties. Business newspaper has the attributes of newspapers, but also has the attributes of corporate culture. It is precisely because of this existence that we can appreciate more deeply the relationship between the following aspects: on the one hand, the dominant role of the enterprise newspaper - the highest level of the enterprise and the object of action on the one hand - the vast majority of employees. At the highest level, the requirements of the newspaper lie on the transmission of its willpower. Employees hope that newspapers will give more relevant or useful information. Newspapers, as media and carriers of information, have their own objective laws of existence and development. Corporate culture, on the other hand, Showing a strong trend of follow-up and carrying it out within its proper scope has not reached the point where it is not necessary to strictly follow certain laws. From the business newspaper itself,