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近日,米其林再次荣登2014年中国汽车轮胎行业C-BPI(China Brand Power Index)品牌力评选的榜首。这一评选由工信部联合中国企业品牌研究中心及直属研究咨询机构联袂发起,这也是米其林第三年蝉联此项荣誉。今年米其林凭借卓越的品牌形象和良好的消费者口碑,赢得了市场的高度认可。据第三方统计,米其林的品牌价值已经高达46.5亿美元,在"全球最负盛誉的百家企业(100 Most Reuted
In recent days, Michelin has once again topped the 2014 C-BPI (China Brand Power Index) brand power ranking. This selection was initiated by the Ministry of Industry and Information Technology in collaboration with the China Enterprise Brand Research Center and the direct research consultancy. This is also the third year that Michelin has won this honor. Michelin has won high recognition from the market this year with its excellent brand image and good consumer reputation. According to third-party statistics, Michelin’s brand value has reached US$4.65 billion, and it is one of the 100 most reputable companies in the world.