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为及时了解受众“五一”长假报道新闻信息需求,新华社新闻研究所媒介市场调查研究中心于4月13日至17日进行了受众需求调查。调查采用定性研究方法,借助统一提纲,通过小组座谈、个别访谈等方式,对152位不同地区、不同职业、不同年龄的受众进行了访谈,了解他们在“五一”长假期间的新闻信息需求、行为模式及媒介接触情况。调研的主要内容包括三个方面:长假期间活动安排;长假期间的新闻信息
To keep abreast of the audience “51 ” holiday coverage of news and information needs, Xinhua News Agency Institute of Media Market Research Center conducted April 13 to April 17 audience needs survey. The survey adopted qualitative research methods, conducted interviews with 152 different regions, different occupations and different age groups through a unified platform, group discussions and individual interviews so as to understand their news and information during the May Day holiday Needs, patterns of behavior and media exposure. The main contents of the survey include three aspects: activities during the holiday schedule; news information during the holiday