论文部分内容阅读
近年来,随着新媒体技术的不断进步,特别是微博、微信、各类客户端的快速普及,使信息传播的主体、内容、媒介、方式,都发生了极大改变,信息传播呈网状扩散,并且更具有开放性和包容性,对传统信息传播格局产生了深刻影响。目前,传统广电媒体在互联网及新媒体的冲击下,听众和受众不断被分流,电视开机率也在逐年下降。在此状况下,传统广电媒体能否借助新媒体技术增加传播途径和覆盖面,实现融合发展,积极争夺
In recent years, with the continuous advancement of new media technologies, especially the rapid popularization of Weibo, WeChat and various clients, the main body, content, media, and methods of information dissemination have undergone tremendous changes. The information dissemination is in the form of reticular Proliferation, and more open and inclusive, had a profound impact on the traditional pattern of information dissemination. At present, under the impact of the Internet and new media, the traditional radio and television media has been continuously diverted to audiences and audiences, and the turn-on rate of television has also dropped year by year. Under such circumstances, can traditional radio and television media make use of new media technologies to increase their channels of transmission and coverage so as to achieve integration and development and actively compete