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中国社会正在进入老龄化时期,老龄人口的增多意味着保健品市场的潜力巨大,本文旨在通过具体的市场调研分析北京市老年消费群体的保健品的购买习惯以及该群体对保健品品牌的选择意愿与影响因素。
Chinese society is entering an aging period. The increase of the aging population means that the market for health care products has great potential. This paper aims to analyze the purchasing habit of health products for the elderly consumer groups in Beijing and the group’s choice of health care products brands through specific market research Willingness and Influencing Factors.