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在当前新媒体环境下,高校对于传媒人才的培养必须调整目标和方法才能适应新媒体时代的来临,研究如何培养出适应新媒体环境的复合型传媒人才成为一个重要课题。陕西高校众多,开设新闻传播专业相关的学校有近20多所,在校学生有近万人,可谓人力资源丰富。但纵观新媒体产业的发展在陕西省既无品牌企业亦无领军型人物,这与我们省拥有丰富文化、人力资源无疑是不相符的。究其原因,我认为是因为我们培养出的人并不能很好的把陕西文化与新媒体相结合,我们培养出的只是人力,而非人才。陕西省政府在十二五规划中提出要大力发展文化产业,做大数字出版、动漫、网络传媒、咨询策划等创意产业,建设现代文化产业体系,这些都是新媒体相关领域,如果没有熟悉新媒体环境,了解陕西文化的复合型人才是无法完成这一目标的。本课题即是研究如何在高校的教育中,开拓思维,改变培养途径,培养出能将陕西文化与新媒体环境相结合的传媒复合型人才。
Under the current new media environment, colleges and universities must adjust their goals and methods for the training of media professionals to adapt to the advent of the new media era. It is an important issue to study how to cultivate complex media professionals who adapt to the new media environment. There are many colleges and universities in Shaanxi Province. There are nearly 20 schools that specialize in journalism and communication. There are nearly 10,000 students in schools, which is rich in human resources. However, if we look at the development of the new media industry, neither the brand enterprises nor the leading figures in Shaanxi Province undoubtedly do not match our province’s rich cultural and human resources. The reason, I think it is because we are not able to train people to integrate Shaanxi culture and new media, we have trained only manpower, rather than talent. In the 12th Five-Year Plan, Shaanxi Provincial Government proposed to vigorously develop cultural industries, expand creative industries such as digital publishing, animation, internet media, consulting and planning, and build a modern cultural industry system, all of which are related to new media. If they are not familiar with the new The media environment, to understand the compound talents of Shaanxi culture can not accomplish this goal. This subject is to study how to develop the thinking in colleges and universities, change the ways of training, and cultivate media composite talents who can combine the Shaanxi culture with the new media environment.