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星巴克卖唱片,表面上是通过多元化投资进行投资转移,为自己找出路,是在进行多元化扩张,但其本质上是在进行一场深刻的商业模式再造。当保罗·麦卡特尼的歌声,回响在星巴克;当鲍勃·迪伦的琴声出现在了星巴克;当雷·查尔斯的面容,也出现在了星巴克里的时候,很多星巴克的常客并不感到意外。在全球的每一个星巴克咖啡店里,你经常会看到年轻人头戴耳机坐在电脑前,一边喝着牛奶咖啡,一边从电脑存储的15万首歌曲中随意点击着他们的最爱,如醉如
Starbucks sells music on the surface through investment diversification through diversified investments, finding a way out for itself and a diversified expansion, but in essence it is carrying out a profound business model reengineering. When Paul McCartney’s voice reverberated at Starbucks; when Bob Dylan’s instrument appeared at Starbucks; when Ray Charles’s face appeared in Starbucks, many Starbucks regulars did not feel accident. At every Starbucks coffee shop in the world, you often see young people sitting in front of a computer with their headphones on their heads while drinking their coffee and clicking on their favorite 150,000 songs stored on the computer, such as Drunk