企业与名称趣谈

• 作 者: 龚文雄
• 出 处: 企业文化
• 发表日期: 2004年期
• 关键词: 日本索尼公司 味精厂 名牌产品 产品命名 本茨 新疆民歌 咖啡屋 万绿丛中一点红 丰田汽车公司 产品个性

市场经济中,企业与产品名称犹如一面旗帜,飘扬在烽火四起的商战中,令人瞩目。企业的名字要取好,要有个性,并且能很快入目、入耳、入心。北京市有一“老插酒家”。“老插”作为已逝的那个特定年代的概念,对于今天的人们来说,既熟识又新鲜。该店刻意追求土气,装饰成当年“广阔天地”的

In the market economy, the names of enterprises and products are just like a banner flying in the commercial warfare that has spread all over the war. The name of the business should be good, have personality, and can quickly enter the target, ear, heart. Beijing has an “old plug-in restaurant.” The concept of “old interpolation” as the one particular age that has passed is both familiar and fresh to today's people. The shop deliberately pursue rustic, decorated into the “vast world.”