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电视公益广告与动画相结合的动画式公益广告凭借动画人物幽默风趣的语言及生动真实的画面,一改传统电视公益广告呆板、枯燥的模式,引发了观众的观看热情。央视广告经营管理中心结合当下热点问题,围绕文明旅游、保护环境及儿童安全等主题,制作出了《大头儿子小头爸爸》系列公益广告,利用上世纪90年代《大头儿子和小头爸爸》动画片中的两个深入人心的动画人物,推出《坐飞机讲礼仪篇》、《文明遛狗篇》及《乱扔垃圾篇》等一系列富有教育意义的作品。这个系
Television public service ads and animation combined with animated public service ads with animated characters humorous language and vivid real picture, change the traditional TV public service ads dull, boring mode, triggering the audience’s enthusiasm for watching. CCTV advertising management center combined with the current hot issues around the theme of civilized tourism, environmental protection and child safety, produced a “big head son father” series of public service ads, the use of 90s of last century, “big son and head daddy” animation Two popular cartoon characters in the film launch a series of educational works such as “Etiquette on Plane,” “Civilized Dog Walking,” and “littering articles.” This department