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不知不觉间长安火了。《出彩中国人》创造了汽车品牌营销的最高境界,不仅仅是冠名,节目中频繁出现的两手挑出大拇指作V字状的标志性手势与长安V字型LOGO的联系深入人心,真是一个绝妙的创意。这几年的长安连续攻克了自主品牌最难突破的两大障碍。一是产品。从逸动开始,一系列新产品从外观造型到内饰再到性能,进步明显。二是品牌形象。以产品为基础,
Unconsciously long Anan fire. “Out of color Chinese” has created the highest level of automotive brand marketing, not just the title, the show frequently appeared in the hands of the two thumbs up for V-shaped logo gestures and V-shaped LOGO Chang’an deeply rooted in the hearts of people, really A wonderful idea. In recent years, Changan consecutive capture the two most difficult obstacles to break their own brands. First, the product. From the beginning of Yi move, a series of new products from the appearance to the interior and then performance, progress obviously. Second, the brand image. Based on the product,