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电视媒体,“既要宣传,也要经营”。面对激烈的市场竞争环境,电视行业的广告营销应以:打造优质自有资源为依托,创新营销手段和策略,拓宽营销渠道,实现以影响力和市场力为标准的广告投放环境优于同类平台,从而实现广告创收的良性的,可持续性的发展或者增长。
TV media, “It is necessary to promote, but also run ”. In the face of fierce competition in the market environment, advertising marketing in the TV industry should be: to create high-quality own resources as the basis, innovative marketing tools and strategies to broaden the marketing channels to achieve influence and market power as the standard ad delivery environment better than similar Platform, in order to achieve a healthy, sustainable development or growth of advertising revenue.