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随着互联网与通讯技术的发展、移动互联技术的广泛应用,手机等移动网络终端的网民持续增加,其媒体接触行为、使用习惯和偏好与传统的大众,以及基于传统上网终端的网民存在着巨大的差异,并带来各媒体竞争格局的变动与新趋势。在广播领域,移动互联时代与手机终端的发展也推动了收
With the development of the Internet and communication technology, the widespread application of mobile Internet technology, the number of Internet users in mobile network terminals such as mobile phones continues to increase, and their media contact behaviors, habits and preferences with the traditional public, as well as Internet users based on traditional Internet terminals, Differences and bring changes and new trends in the competitive landscape of various media. In the field of broadcasting, the mobile Internet era and the development of mobile terminals have also boosted revenue