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2011年,对于中国网球运动来说是极不平凡的一年,随着中国网坛一姐李娜摘得法网桂冠,并成为亚洲获此殊荣第一人,网球运动开始在中国厚积薄发。而这一年,对于立志成为中国网球服饰第一品牌的鸿星尔克来说,也是不同寻常的一年:伴随着签约球星佩兹斯齐内尔闪耀美网男双冠军奖台、成为ATP1000大师赛上领先于可口可乐等国际品牌的首位荣誉赞助商、成功携手世界网坛顶级赛事。10月14日,在上海大师赛现场举行的鸿星尔克携手上海ATP1000大师赛三周年媒体见面会后,鸿星尔克集团副总裁鲁小虎先生接受了《网球》杂志的独家专访,为我们讲述品牌背后的成长故事。
In 2011, it was an extraordinary year for tennis in China. With the winning of the French Open by a Chinese tennis star Li Na and becoming the first Asian to receive the honor, tennis began to accumulate in China. This year, for the determination to become China’s first brand of tennis clothing, Erke Erke, is also an unusual year: With the signing of the players Peiz Si Chennai Shine US Open Men’s Double Championship, become the ATP1000 Masters Leading the first honor sponsor of international brands such as Coca-Cola to successfully join top tennis events in the world. On October 14, at the Shanghai Masters venue held in Hongxing Erke together with the third anniversary of the ATP Masters Shanghai Shanghai 1000 media interview, Mr. Lu Xiaohu, vice president of Erke Group accepted an exclusive interview with “Tennis” magazine, tells us about the growth story behind the brand .