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市场营销是一门比较年轻的综合性学科,有较强的实践性。所谓市场营销,就是在变化的市场环境中,为满足消费需求．实现企业目标所进行的整体商务活动过程。市场的不断发展变化决定了营销教学必须密切联系实际,适应市场需求,因而,市场营销课程是动态的,与时俱进的。这就决定了市场营销学课程不能局限在课堂上单调的理论,更应当注重营销实践。一．从学生熟悉的营销现象导入新课,引起学生学习市场营销知识的兴趣。在教学实践过程中,单纯的理论灌输容易让学生产生疲惫情绪。那么,如何让学生初次接触这门学科就产生兴趣呢?大家可以撇开书本
Marketing is a relatively young comprehensive discipline with strong practicality. The so-called marketing, is in a changing market environment, to meet consumer demand. To achieve the business goals of the overall business activities of the process. The continuous development of the market determines that marketing teaching must be closely linked to the actual needs and adapt to the needs of the market. Therefore, marketing courses are dynamic and keep pace with the times. This determines the marketing course can not be limited to monotonous theory in the classroom, but should pay attention to marketing practice. one. Introducing new lessons from student-familiar marketing phenomena arouses students’ interest in learning marketing knowledge. In the process of teaching practice, purely theoretical instillation easy to let students have tired emotions. So, how to make students first contact with this discipline to have an interest in it? We can put aside the book