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互联网电视的内容并非局限在视频这个小内容之上,2016年,电视产业将迈入“大内容”时代。合作,还是肉搏,这是个问题。这两年,在乐视之后,PPTV、风行、暴风、国广东方等视频内容企业,告别以往与传统彩电企业合作在互联网电视上分一杯羹的做法,纷纷推出打有自己品牌的互联网电视,并用“不靠硬件挣钱”的低价策略进行肉搏战。逆风行驶的互联网电视品牌酷开则反其道而行,继2015年以高出其他互联网品牌一倍价格推出7999元的55寸互联网电视后,近期又在“生态”充斥的科技界公开提出“非生态”概念,亮出了“大内容”底牌。“国内大部分的生态企业基于短期商业利益
The content of Internet TV is not limited to the small content of the video. In 2016, the television industry will step into the “big content” era. Cooperation, or melee, this is a problem. In the past two years, after LeTV, PPTV, popular, storm, and the Guangdong-based video content companies bid farewell to the traditional cooperation with traditional TV companies to share a slice of Internet TV. They have launched Internet TVs with their own brands and used them. ”Low-cost strategies that do not rely on hardware to make money“ to carry out combat. The open Internet TV brand Kukai is going in the opposite direction. Following the launch of the 55-inch Internet TV with a price of 7999 yuan more than other internet brands in 2015, it has recently been publicized in the ”ecological“ flooding scientific and technological circles. The concept of ”non-ecological“ was put forward and ”big content“ was revealed. ”Most domestic eco-enterprises are based on short-term commercial interests