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2013年各大电商平台的推动让人们认为汽车电商元年已经到来,《汽车商业评论》的联合调查发现,确实存在这种乐观态度越来越多的消费者开始关注和参与各大电子商务平台于“双十一”的消费促销,大量的汽车厂家、经销商及相关商家也随之加入这场混战。今年“双十一”活动中,各大网络平台累计销售约18万辆车,金额超过240亿。余热未退,“双十二”预热又至。
In 2013, the promotion of major e-commerce platforms made people think that the first year of auto e-commerce has come. A joint survey conducted by the Automotive Business Review found that there is indeed such optimism that more and more consumers are beginning to pay attention to and participate in major e-commerce Business platform in the “double eleven” consumer promotions, a large number of car manufacturers, dealers and related businesses also will join the melee. This year “double eleven ” activities, the major network platform cumulative sales of about 180,000 vehicles, the amount of more than 24 billion. Heat is not back, “Twelve ” preheated again.