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客户是广告公司的衣食父母,是广告公司发展的命脉,但面对挑剔的客户,许多广告公司不得不撕去专业化的面纱,将一堆理论抛在脑后,被迫成为客户营销的一个断裂环节,做着来料加工的活计。客户每天的要求都在提高,可付给的费用却日益减少,广告公司在资讯、理念、执行上的先进性逐渐有些跟不上节奏,因为广告公司承担的已经不是一种开创性的工作。广告公司和客户之间这种不平等性深刻伤害了广告业的发展,广告公司的创意利剑也锋芒不在,成为客户营销武器库中寻常的一把。
Clients are the cousins of advertising companies and are the lifeblood of the development of advertising agencies. However, in the face of discerning clients, many advertising agencies have to tear their professional veils and leave a bunch of theories behind and become forced to become a customer marketing Breaking the link, doing live work of processing. The daily demands of clients are on the increase. The fees that can be paid are diminishing day by day. The advanced nature of the advertising company in terms of information, ideas and execution gradually lags behind because the advertising company is no longer a groundbreaking undertaking. This inequality between advertising companies and clients has hurt the development of the advertising industry. Advertising companies are also losing their creative sword and becoming the usual client marketing arsenal.