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戛纳与南京相距不过万余公里,戛纳国际创意节与南京中国国际广告节相隔也不到半年。在这有限的时空里,心怀广告之梦、身为从业者的我们,看到了什么?又作何打算?中围广告人在戛纳首次亮相的惊艳可能早被遗忘,但近年中围影响力的稳步提升,却得到时代的共同见证。到今年与戛纳国际创意节同期举办“戛纳·魅力中国周”活动和“中国日”主题论坛为止,中国广告人的声量到达了历史的高点。或许有人会问,广告对中国意味着什么?中国的发声又代表了什么?用中国广告协会会长李东生的话讲,广告业虽不产生于中国,但它在中国发展的过程中.推动了社会、经济、文化、甚至生态等各方面的进步。而在夏纳举办以中国为主题的系列活动,是对世界广告业的回报、给大家以机会来深入了解中国元素和中国的市场、政策。
Cannes and Nanjing, but apart from more than 10,000 kilometers, Cannes International Creative Festival and Nanjing China International Advertising Festival is less than six months later. In this limited space, the dream of advertising, as a practitioner of us, saw what? And what to do? Zhongwei advertising in Cannes debut of the stunning may have long been forgotten, but in recent years, the influence of the siege Steady improvement, but get the common witness of the times. By the year of Cannes International Creative Festival this year, the number of Chinese advertisers reached its historic high since the Cannes Glamor China Week and the Forum on China Day were held. Some people might ask: What does advertising mean to China? What does China’s voice mean? In the words of Li Dongsheng, president of China Advertising Association, although the advertising industry is not born in China, it is promoting the development of China , Economic, cultural, and even ecological progress. The series of activities held in Shana on the theme of China is a return to the world advertising industry and gives everyone an opportunity to gain an in-depth understanding of China’s elements and China’s market and policies.