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全媒体时代,体育新闻跨文化传播工作体现出了传播渠道多样化、传播内容全面化、受众角色多重化、传播信息共享化的特征。因此,媒体在开展跨文化传播工作时,应当更加重视提升用户体验,并对新闻生产和传播模式进行革新,促使我国体育新闻媒体抓住全媒体时代的发展机遇,提升自身的跨文化传播能力。
In the era of all media, the cross-cultural communication of sports news reflects the diversification of communication channels, the full dissemination of content, the diversification of audience roles and the sharing of information dissemination. Therefore, when carrying out cross-cultural communication, the media should pay more attention to improving user experience and innovate the modes of news production and dissemination so as to urge our sports media to seize the opportunity of development in the all-media era and enhance their intercultural communication capabilities.