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“Up新势力”的加入,打破了市场中动感地带独霸的局面,形成了“二龙戏水”的竞争格局。随着手机的普及和通讯科技的发达,青少年群体已经成为无线数据业务消费的主力军。在广东,在校的大中专学生的手机普及率已高达八成。这样一个极具潜力的市场,对运营商未来的业务发展与品牌根植均有重要的战略意义,时尚年轻一族成为运营商争夺的焦点。2005春节期间,
The entry of “Up New Forces” has broken the domination of the dynamic zone in the market and formed a competitive landscape of “Erlongshengshui”. With the popularization of mobile phones and the development of communication technologies, young people have become the main force in the consumption of wireless data services. In Guangdong, cell phone penetration rate of college students in colleges and universities has reached 80%. Such a promising market has important strategic significance for the future business development and brand building of operators, and the young fashion family has become the focus of competition for operators. During the Spring Festival of 2005,