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渗透价,又称低价,即开始把价定得低一些,从而使商品最大限度地渗入市场,造成占领市场的局面。这种做法的要点是,开始采取低价,薄利多销,甚至亏损,当销售数量超过盈亏点,企业才开始盈利。这种情况对竞争者不利,由于商品利润率极低,从而使竞争者不愿跨入这一市场,从而保持住市场的一定占有率。下面是国外企业运用低价策略,在市场竞争中获得成功和不幸失败的几则事例。希望通过这些实例能使企业家及经营
Infiltration price, also known as low price, starts to set the price lower, so that the goods can penetrate into the market to the maximum extent, resulting in the occupation of the market. The point of this approach is to begin to take low prices, small profits but quick turnover, even losses, when the number of sales exceeds the profit and loss point, the company began to profit. This situation is detrimental to competitors, because the merchandise profit rate is very low, so that competitors do not want to enter this market, so as to maintain a certain market share. The following are some examples of foreign companies using low-cost strategies to succeed in the market competition and unfortunately fail. Hope that through these examples can make entrepreneurs and businesses