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新时期为更好适应市场需求,提高中职市场营销专业学生竞争力,提升教学有效性是必要的。结合新时期和新情况,就中职市场营销教学的有效性提出对策,包括正确定位目标、创新教学方法、加强实训基地建设、提高教师队伍素质、改进教学评价等内容,可为教学活动开展提供启示。
In the new era, in order to better meet the market demand, improve the competitiveness of secondary vocational education students and improve the effectiveness of teaching, it is necessary. Combining with the new period and the new situation, this paper puts forward countermeasures on the effectiveness of marketing teaching in secondary vocational schools, including the correct positioning of goals, innovating teaching methods, strengthening the construction of training bases, improving the quality of teaching staff, improving teaching evaluation and so on, which can be carried out for teaching activities Provide inspiration.