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文章用SWOT模型来分析数字图书馆面临的市场环境,以确定数字图书馆发展过程中的营销战略,根据现有的内外部环境合理地运用、整合自己的资源。
This article uses the SWOT model to analyze the market environment that the digital library faces in order to determine the marketing strategy in the digital library development process and make rational use of the internal and external environment to integrate its own resources.