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传统的营销把注意力集中在企业和顾客之间的关系上。这种营销想方设法探索顾客的要求和尽可能地满足顾客的要求。这有时会忽视竞争对手。现在仅仅满足顾客的需要和向顾客提供绝对好的服务已不够了，使自己强于对手也很重要。这就是说，要创造和捍卫竞争优势。因此考虑本企...
Traditional marketing focuses on the relationship between the business and the customer. This kind of marketing finds ways to explore customer requirements and satisfy customer requirements as much as possible. This sometimes overlooks competitors. It is not enough just to meet the needs of our customers and to provide absolutely good service to our customers. It is also important to be stronger than our competitors. This means that to create and defend the competitive advantage. So consider this company ...