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联想,该向三星学什么? 联想成为国际奥林匹克的全球TOP赞助商,这是中国企业的荣耀。在此之后,联想推出了新版本的电视广告、新版本的户外广告,广告的内容和诉求全是新的,在广告上,在包装上,在企业对外的宣传上,消费者感受到了与五环之间紧紧地扣在了一起的联想。但是,外表的“新”以及产品与奥运的连结,依然是远远不够的。可学的榜样很多,不必走远,只要学学三星。三星在取得奥林匹克的TOP赞助商后,更多的却是对“更高,更远,更快”的深深领会和理解,使之更深更广地成为企业的战略之一。在企业的每一个环节上,尤其是如技术研发、产品更新、产品造型、售后服务等环节,让奥林匹克的精神融入其中,将那种在全球、全人类前提下的包容、平等、进取、创新、至善至美的产品和服务,不折不扣地体现在企业的每一个环节和员工的心上。
Lenovo, which should learn from Samsung? Lenovo became the global TOP sponsor of the International Olympic Games, which is the glory of Chinese enterprises. After that, Lenovo launched a new version of the TV commercial. The new version of outdoor advertising is full of new content and appeals. In advertising, on packaging, and in corporate publicity, consumers feel the same feeling Ring tightly clasped together with Lenovo. However, the appearance of “new” products and the Olympic Games is still far from enough. Can learn a lot of examples, do not go away, just learn to learn Samsung. After acquiring the top sponsor of the Olympic Games, Samsung is more deeply aware and understanding of “higher, farther and faster”, making it one of the strategies of the enterprise more deeply and broadly. In every aspect of the enterprise, especially in such aspects as technology research and development, product renewal, product modeling and after-sales service, the Olympic spirit should be integrated into it. The principle of inclusiveness, equality, enterprising, innovation under the premise of all mankind , Flawless products and services, be fully reflected in every aspect of the enterprise and the hearts of employees.