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随着现代经济的不断发展,广告业发展已经成为拉动经济增长重要的组成部分,其中政治广告所占的比例较大,说明政治广告投入正在不断增多,也能充分证明政治广告使用的广泛性和重要性。在现阶段的大学生思想政治教育中应用了政治广告来进行宣传和促进教育工作的进一步发展,但是目前该方面的应用和研究尚不完善,仍然存在较多的问题,人们的认识不足,并没有广泛的使用。本文通过对目前政治广告在大学生思想政治教育过程中发挥的优势和作用研究现状的分析和了解,对政治广告和学生思想教育工作进行了简单的介绍,并总结了其优势和作用,对今后政治广告的发展起到了促进作用,同时也加强了学生的思想政治教育工作。
With the continuous development of the modern economy, the development of the advertising industry has become an important part of economic growth. Among them, the proportion of political advertising is relatively large, indicating that the investment in political advertising is constantly increasing, which can also fully prove the widespread use of political advertising and importance. At the present stage, political advertisements have been used in the ideological and political education for college students to promote and promote the further development of education. However, the applications and researches in this field are still not perfect. There are still many problems and people’s lack of understanding. widely used. By analyzing and understanding the current status of political advertising in the process of ideological and political education of college students, this article briefly introduces the political advertising and ideological education of students and summarizes its advantages and functions, The development of advertising has played a catalytic role, but also strengthen the ideological and political education of students.