论文部分内容阅读
2017,数字营销的内核——数据驱动将不会改变,第一方数据的管理和应用会迎来爆发期。当营销人有了越来越多的渠道、设备、数据和消费者触点,技术的介入能帮助他们通过这些合适的时间地点识别正确的客户,并且创建合适的信息来激起受众的兴趣。而在这之前,如何从收集到的数据中挖掘到有用的信息变得越来越重要,因此越来越多的企业成立独立的数据部门。“数据战略”不可或缺。数据将继续成为推动经济增长,提升营销效率和效果的兴奋点,而第一方数据是
2017, the core of digital marketing - data-driven will not change, the first-party data management and application will usher in the outbreak. As marketers have more and more channels, devices, data, and consumer contacts, technical involvement can help them identify the right customers at these right times and places and create the right information to arouse audience interest. Before that, it became more and more important how to mine useful information from the collected data, so more and more enterprises set up independent data departments. “Data strategy ” indispensable. Data will continue to be a source of excitement for economic growth and marketing efficiency and effectiveness, while first-party data is