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在近期于成都举办的全国春季糖酒会期间,全球领先的绩效管理公司尼尔森发布了《2016-2017年度酒类趋势研究报告》,对以白酒为主的各酒类消费趋势进行了详细、精准的解读。尼尔森发现,随着中国快速消费品市场的日趋成熟,消费升级正成为拉动中国酒类市场增长的主要驱动力。面对传播环境复杂多变且正在被信息粉尘化时代的强力冲击下,如何掌握和影响年轻一代、都市白领和中产阶级的消费
During the recent National Spring Raffles Fair in Chengdu, Nielsen, the world’s leading performance management company, released the 2016-2017 Wine Trends Study Report, which provides a detailed and accurate analysis of various liquor consumption trends based on white wine Interpretation. Nielsen found that as China’s fast moving consumer goods market matures, consumer upgrades are becoming the main driver of growth in China’s liquor market. In the face of the complex and ever-changing environment of communication and being hit hard by the age of information dusting, how to master and influence the consumption of young white-collar urbanites and middle-class urbanites?