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本文通过分析渝东南乡镇企业产品开发的意义,针对渝东南乡镇企业发展地位,提出了乡镇企业产品开发创新策略分别是:一是引入和完善企业竞争机制以加快产品更新换代;二是引进人才和关键技术提高新产品的质量;三是以市场为导向决定新产品的开发方向;四是做好新产品的宣传和营销以树立新产品的形象;五是强化新产品的管理以完善售后服务体系。
This paper analyzes the significance of township enterprises ’product development in southeastern Chongqing and aims at the development status of township enterprises in southeastern Chongqing. The paper points out that the innovation strategies of township enterprises’ product development are as follows: one is to introduce and improve the competition mechanism of enterprises so as to speed up product replacement; the other is to introduce talents and Key technologies to improve the quality of new products; third is to market-oriented decision to develop new products direction; Fourth, new product promotion and marketing to establish a new product image; Fifth, strengthen the management of new products to improve after-sales service system .