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众所周知,实训教学是提高中等职业学校学生动手能力的关键,目前很多中职学校比较重视市场营销课程的实训教学,并为实训教学的顺利开展投入了人力、物力和财力,但收效甚微,本文以对某校营销课程实训教学为基础,简要阐述目前在市场营销课程实训教学的过程存在的问题和应对策略。
As we all know, practical training is the key to improving the practical ability of students in secondary vocational schools. At present, many secondary vocational schools pay more attention to the practical teaching of marketing courses, and have put in manpower, material resources and financial resources for the smooth implementation of practical teaching. However, In this paper, based on the teaching practice of marketing course in a certain school, this article briefly elaborates the existing problems and countermeasures in the course of practical teaching of marketing course.