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危机管理一直是企业日常经营中的重要内容,随着各种新媒体异军突起,新媒体的诸多鲜明特征,以其惊人的力量,极大地影响到企业的危机管理工作。新媒体环境下,如何更好地进行自身危机管理,成为摆在所有企业面前的重要课题。新媒体指的是不同于传统媒体的,基于互联网的新媒介类型,例如微博、博客以及微信等。随着网络的普及和各种新型网络技术的出现,新媒体开始逐渐渗透到人们的生活中,改变着人们生活的诸多方面,发挥出巨大作用,并极大地影响了企业的危机管理。
Crisis management has always been an important part of the day-to-day management of an enterprise. With the sudden emergence of various new media, many distinctive features of the new media, with their astonishing power, have greatly affected the crisis management of enterprises. Under the new media environment, how to better manage its own crisis has become an important issue facing all enterprises. New media refers to new Internet-based media types other than traditional media, such as Weibo, blogs and WeChat. With the popularization of the Internet and the emergence of various new network technologies, the new media has gradually infiltrated people’s lives, changed many aspects of people’s lives and played a great role and greatly affected the crisis management of enterprises.