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在现代市场中,大部分行业都有一家或少数几家公司成为公认的市场领袖企业,他们在相关产品的市场上占有最大的市场占有率,通常在价格变动、新产品开发、分销覆盖和促销强度上对其他公司起着领导作用,同时,他们也成为竞争者的众矢之的,竞争者或者向其挑战,或者模仿,或者避免与其竞争。虽然这些企业在市场处于前列,但由于受整体经济的景气程度、国家经济发展的顺利程度、行业内竞争程度以及消费者行为的变化等因素的影响,它们在市场上的地位随时都可能受到来自各方面的威胁,有外在的竞争残酷性的威胁,也有来自企业内部管理、经营观念以及战略策略等失当的威胁。这就需要这些市场领导企业居安思危,不断保持和增强企业的竞争力,为维持其领先地位做出长期不懈的努力。因此,如何守住自己的市
In modern markets, most industries have one or a few companies that become recognized market leaders and have the largest market share of the relevant products in the marketplace, often in price changes, new product development, distribution coverage, and promotions Intensity plays a leading role in other companies, at the same time, they also become the target of competitors who either challenge, imitate, or avoid competition with competitors. Although these enterprises are at the forefront of the market, their position in the market may at any time be affected by factors such as the economy of the overall economy, the smooth development of the country’s economy, the degree of competition in the industry and changes in consumer behavior, Threats in all aspects, external cruelty of the threat of competition, but also from the enterprise management, business concepts and strategic threats, such as misconduct. This requires that these market leaders should be vigilant in peace time, and constantly maintain and enhance the competitiveness of enterprises in order to maintain its leading position to make long-term and unremitting efforts. So how to hold your own city