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在服装品牌零售型企业中,实施有效的公司陈列管理,必须要科学地设定陈列管理目标,这是确保陈列职能和公司利益保持一致的基础,也是职业陈列经理人履行职责的关键步骤。陈列管理的目标是将陈列的功能作用于企业组织运作,通过企业组织化的陈列功能运作,最终实现企业组织的特定经营目标。所以,有时候陈列专业功能的目标并不完全等同于企业组织的职能预期,需要通过对组织战略和目标的分析来确定陈列职能的目的,并将陈列专业功能产生的实际操作规范转化为企业职能行为。
In the clothing brand retail enterprises, to implement effective company display management, we must scientifically set the display management objectives. This is the basis for ensuring that the display function and the company’s interests are consistent, and it is also a key step for professional display managers to perform their duties. The goal of display management is to apply the functions of display to the organization and operation of the enterprise, and to operate through the organizing display function of the enterprise, and ultimately realize the specific business goals of the organization. Therefore, sometimes the goal of displaying professional functions is not exactly equivalent to the functional expectations of the enterprise organization. It is necessary to determine the purpose of the display function through the analysis of the organizational strategy and goals, and translate the actual operating norms that are generated by displaying professional functions into the corporate functions. behavior.