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当前,我国农产品对外贸易面临着许多挑战和考验,农产品经营者应加强对国际营销策略的研究和运用,其中突出特色经营是农产品国际营销应对挑战的必然选择,是在新的国际环境下求得发展的正确途径。农产品特色经营集中体现在产品特色、品牌特色、价格特色、渠道特色和促销特色。
At present, the foreign trade of agricultural products in our country faces many challenges and tests. The agricultural product operators should strengthen the research and application of international marketing strategies. Outstanding specialty management is the inevitable choice of the international marketing of agricultural products in response to the challenges and is obtained in the new international environment The right way to develop. Characteristics of agricultural products concentrated in the business reflected in product features, brand characteristics, price characteristics, channel characteristics and promotional features.