【摘 要】
：
Two classical theories, the technology acceptance model (TAM) and the innovation diffusion theory (IDT), were integrated into a model for analyzing individual i
【机 构】
：
School of Economics and Management
【基金项目】
：
The Research Center for Con-temporary Management, Tsinghua University;国家自然科学基金
论文部分内容阅读
Two classical theories, the technology acceptance model (TAM) and the innovation diffusion theory (IDT), were integrated into a model for analyzing individual information technology (IT) adoption behavior. In this IDT-TAM framework, the perceived characteristics of innovation are categorized as subjective evaluation, objective conditions, and interaction factors. The cognitive mechanisms that drive user IT acceptance are analyzed based on the patterns through which these characteristics influence individual user IT adoption behavior. The model was tested using an empirical survey regarding the adoption and use of e-mail in China. Results from a structural equation model analysis illustrate that the model provides meaningful insights for understanding, explaining, and predicting the IT adoption behavior of Chinese users.
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