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一、背景随着二孩政策的全面放开、新一代年轻父母消费观念的转变,以婴儿纸尿裤为代表的婴儿类产品消费需求呈明显走强趋势。纸尿裤是婴幼儿的必需品,因为直接与皮肤接触,父母对婴童用品安全的意识不断提高。2016年4月19日,国务院办公厅印发《贯彻实施质量发展纲要2016年行动计划》,要求深入开展质量提升行动,在重点提升质量的消费
First, the background With the full liberalization of the second child policy, a new generation of young parents change the concept of consumption, baby diapers as the representative of the consumer demand for baby products was significantly stronger trend. Diapers are necessities for infants and young children, because of direct contact with the skin, parents awareness of the safety of baby products continue to increase. On April 19, 2016, the General Office of the State Council issued the “2016 Plan of Action for Implementing the Outline of Quality Development”, calling for in-depth quality promotion activities and focusing on enhancing the quality of consumption