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大众传媒的发展,不仅给人们获取所需的大量信息带来便捷,同时作为一种有效的潜移默化的宣传教育形式,对人们的思想变化也具有极大的影响作用。上海职工思想政治工作研究会的一项调查统计表明,大众传播媒介在影响人们思想变化的诸因素中,占了70％—80％,其它诸如开会、传达文件、课堂灌输等因素不到30％。因此,研究大众传播媒介发展对思想政治教育主体的影响作用,更有效地对教育客体加强引导,是思想政治教育面临的新课题。
The development of the mass media not only brings convenience to people for obtaining a large amount of information they need, but also acts as an effective subtle form of publicity and education and has a great influence on people’s ideological changes. According to a survey conducted by the Shanghai Workers’ Ideological and Political Work Research Committee, the mass media account for 70% -80% of the total number of factors affecting people’s mindset. Other factors such as meetings, document transmission and classroom instillation are less than 30% . Therefore, it is a new topic for ideological and political education to study the influence of the mass media on the subject of ideological and political education and to guide the educational object more effectively.