论文部分内容阅读
30年中国传媒行业的迅速发展,可以用“坐地日行八万里,巡天遥看一千河”一言以蔽之。而在经历了以互动、多媒体和快速传播为特点的新兴媒体的颠覆之后,以电视为主的传统媒体依然保持着较强的发展势头。2008年,在愈加复杂的媒体竞争环境中,在集体亮相奥运这个T型台的汲汲等待中,电视媒体又该如何应对?是继续独立作战抢拼市场份额,还是借助奥
In 30 years, the rapid development of China’s media industry can be described in terms of “sitting on the ground 80,000 miles and surveying thousands of rivers at a distance.” However, after experiencing the subversion of emerging media characterized by interaction, multimedia and rapid communication, the traditional television-based media still maintained a strong momentum of development. In 2008, in an increasingly complicated media competition environment, how should the television media cope with the stagnant wait for the collective appearance of the Olympic Games? Whether to continue fighting independently to fight for market share or whether to use Olympic