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天津农村广播《健康快乐多》节目秉持“服务农民,公益传播”的宗旨,承担媒体社会责任,在听众和医生之间搭建了一座沟通的桥梁。八年来,举办“送健康”下乡活动近百场,面对面服务百姓超过1万人次。节目收听率直线上升并在天津广播中一直保持高位运行。节目嘉宾解答问题详尽准确,受到了听众的欢迎,有不少听众选择让《健康快乐多》成为自己和家庭的“保健医生”。贴近性强、接地气的《健康快乐多》在众多健康医药类节目中脱颖而出,走出了一条广播节目服务性与公益性相结合的成功之路。
Tianjin Rural Broadcasting “Healthy and Happy” program upholds the principle of “Serving Farmers, Spreading Public Welfare,” undertaking the social responsibility of the media and setting up a bridge of communication between the audience and the doctors. In the past eight years, it has held nearly one hundred activities of sending health to rural areas and more than 10,000 people serving face-to-face people. The program’s listening rate plummeted and remained high in Tianjin radio. Program guests to answer questions in detail and accurate, by the audience’s welcome, many listeners choose to make “healthy and happy” as their own and family “health doctor ”. Close to the strong, grounded “health and happiness” in many health and medical programs come to the fore, out of a radio program service and public welfare combination of the road to success.