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民间艺术是一项重要的旅游资源,是旅游行业的支撑点,对旅游业的发展具有动力和引导的作用,在旅游业中的作用是举足轻重的。民间艺术直接旅游商品化和品牌构建对我国旅游业具有促进和推动的作用,也是更好的推广中华民族的传统民族文化,使得全国各地的人们对不同民族的文化更加了解,是展现中华民族传统文化的重要载物。本文,笔者将会对民间艺术旅游商品化和品牌的构建进行探究分析,并且提出有效措施。
Folk art is an important tourism resource, it is the support point of the tourism industry, and it plays an impetus and guiding role in the development of tourism industry. Its role in tourism is of decisive importance. The commercialization and brand building of direct tourism in folk art play a role in promoting and promoting tourism in our country. It is also a better promotion of the traditional national culture of the Chinese nation, enabling people all over the country to better understand the cultures of different ethnic groups and to showcase the traditions of the Chinese nation Important cultural carrier. This article, I will explore the folk art tourism commercialization and brand building, and propose effective measures.