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这里说的有偿新闻,是指商品化的新闻报道,即某单位向新闻机关(报纸、电台、电视台等)花了钱才能把本单位要宣传的东西宣传出去的报道,也就是新闻机关得到某单位支付的货币或物资后,才去进行采访的报道。其具体做法和表现形式,是多种多样的。对此,我抛开不述了。我只想谈一点搞有偿新闻的利弊。我总的看法是:搞有偿新闻弊多利少,今后不应再搞了。从短期行为看,搞有偿新闻是有一定的利益(或“效益”)的。比如,对新闻机关来说,是得了“实惠”,增加了财源。过去缺钱办不成的事办成了,如增加和改善技术装备,改进采访手段,改善办公条件,增加职工福利待遇,增发奖金;电视台还可购买电视节目、影片,丰富电视屏幕(至于节目质
The paid news here refers to the commercial press coverage of a newspaper that reportedly spent money on news agencies (newspapers, radio and television stations, etc.) to publicize what the unit wanted to advertise. That is, news agencies got certain The unit paid the currency or material before it was interviewed. Its specific practices and manifestations are varied. In this regard, I aside aside. I just want to talk about the pros and cons of making up for the news. My general view is: engaging in compensation and news is less harmful and should not be pursued in the future. From the perspective of short-term behavior, engaging in paid news has certain interests (or “benefits”). For example, for news agencies, it is “affordable”, increasing the financial resources. In the past, lack of money could not be accomplished, such as increasing and improving technology and equipment, improving interviews, improving office conditions, increasing employee benefits and additional bonuses. Television stations can also purchase television programs, videos and rich television screens