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生活在现代信息媒体化社会,每天面对众多媒体的围追堵截,人们早已对媒体本身熟视无睹,正确依照媒体属性去探寻开发创意形式的广告,这是广告发展的一条新思路,同时广告创意与情策略的有效结合和运用,亦是广告创意价值的最高体现。
Living in the modern information media society, every day in the face of many media followers, people have long been turned a blind eye to the media itself, according to the media properties to explore creative advertising in the form of creative, which is a new idea of advertising development, creative ideas and strategies The effective combination and use of advertising is also the highest value of the embodiment.