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电力能源自身的特殊性使供电企业需要对高超的营销策略进行应用,有效实现对供电企业经济效益的保障,在经济发展的环境下,供电企业如何挖掘自身的潜力,制定更有效的营销策略,已经成为了一个十分重要的研究课题。文章对供电企业电力营销管理的总体规划进行了探讨。
The particularity of electric energy itself makes the power supply enterprises need to apply superb marketing strategies to effectively guarantee the economic benefits of power supply enterprises. Under the environment of economic development, how to tap the potential of power supply enterprises and formulate more effective marketing strategies, Has become a very important research topic. The paper discusses the general plan of power marketing management in power supply enterprises.