视觉传达设计中的汉字图形风格探析

• 作 者: 潘雷
• 机 构: 四川师范大学,
• 出 处: 明日风尚
• 发表日期: 2017年18期
• 关键词: 汉字图形 视觉传达设计 视觉感官 信息科技发展 设计创意 分类介绍 标志设计 视觉设计 语言文字 海报设计

在信息科技发展迅猛的今天,传统的语言文字已经不能满足大众的欣赏要求。以图形为中心的设计正不断地冲击着大众的视觉感官,同时也挑战着传统的文字语言。本文通过对视觉传达设计中的汉字图形分类介绍,然后从形意结合、图文结合、文化意蕴三个三面探析了视觉传达设计中的汉字图形风格,最后介绍了在视觉传达设计中应用汉字图形的具体应用方法。

In the rapid development of information technology today, the traditional language can no longer meet the public’s appreciation requirements. Graphic-centric design is constantly impacting the public’s visual senses, but also challenges the traditional text language. In this paper, we introduce the classification of Chinese characters in the design of visual communication, and then analyze the graphic style of Chinese characters in the design of visual communication from the three aspects of form and meaning, graphic and text, and cultural connotation. Finally, we introduce the application of Chinese characters in visual communication design The specific application method.