论文部分内容阅读
2015年碧生源的《花滑版“保持好身材,主动排一排”》营销案例荣获2015中国广告长城奖广告主奖·营销传播金奖,此外,碧生源凭借此案例还一举夺得“十大品牌传播金案”奖。15年的飞速发展,塑造了碧生源品牌的行业影响力,使之成为中国保健食品行业的龙头企业,这不仅要依靠碧生源品牌精准的传播推广,还体现在碧生源睿智的营销策略以及媒介投放上。以下我们将带领您了解碧生源品牌2015年的营销策略。
In 2015, Besunyen’s “Skateboard” maintained a good profile and took the initiative to form a row. “” Marketing case won the 2015 China Advertising Great Wall Award for Advertiser Award, Marketing and Communication Award. In addition, Besunyon won the “10 Big brand spread gold case ”award. The rapid development of 15 years has shaped the industry influence of Besunyen brand and made it the leading enterprise in the Chinese health food industry. This not only depends on the accurate dissemination and marketing of Besunyen brand, but also on the wise marketing strategy and media delivery of Besunyen. Below we will guide you through the 2015 Besunyen marketing strategy.