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看过本届的平面广告作品后,总的感觉是量更多,创意更新,表现更精彩,其中感受最为深刻的是系列广告。历观八届以来的平面作品,今年的系列广告无论从量还是从质都是往年作品无法比拟的。比如获奖的平面作品共八十多件,其中系列广告就占四十多件。系列广告为何发展得如此之快?我想这与整合营销、整体策划概念的提出是不可分的;当然,也与系列广告本身的魅力分不开。否则,绝对伏特加酒的系列广告也不会延续三十年,仍让人津津乐道。
After reading this print ads, the overall feeling is more, creative updates, more exciting performance, the most profound of which is the series of ads. After viewing the print works of the 8th edition, this year’s series of advertisements are unmatched by previous works both in quantity and in quality. For example, winning a total of more than 80 pieces of graphic works, of which series of ads accounted for more than 40 pieces. Why is the series of ads developed so fast? I think this is integrated marketing, the overall concept of planning are inseparable; of course, the charm of the series itself is inseparable. Otherwise, the series of absolute vodka ads will not last thirty years, people still talked about.