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一、关于电视剧收视率的启示 一部再好的电视剧,倘收视率极低,其社会效益和经济效益均难实现;而这“好”,恐怕亦失去了价值。所以,无视播出收视率的高低,不是尊重观众的唯物史观态度。但是,能否反过来单凭收视率的高低来衡量一部作品的历史价值和美学价值呢? 窃以为不能。 最近,因工作关系,收到全国几十家电视台寄来的关于当地播出电视剧收视率的排行榜资料,深受启示,令我加深了这一认识。现举几例,以飨读者——
A revelation on the ratings of TV series A no matter how good a TV series is, if the ratings are extremely low, its social and economic benefits are hard to come by. It is “good” that it may lose its value. Therefore, ignore the level of broadcast ratings, not to respect the audience’s historical materialism. However, can we measure the historical value and aesthetic value of a piece of work solely on the basis of the ratings? Recently, due to my working relationship, I received a lot of revelations about the rankings of local TV series ratings received by dozens of television stations throughout the country. This has deepened my understanding. Cite a few examples to readers -